In 2018 I had an experience that changed the way I think of digital marketing forever.
It happened when I was on Facebook
More specifically, it happened on Facebook Messenger.
I’m talking about Facebook Messenger bots, also called “messenger bots,” “
With an open mind, I watched a friend create a recent marketing campaign that they conducted using Facebook Messenger.
The metrics convinced me: 88% open rate and
So 88% of those who were sent the message opened it and 56% took the action I wanted!
I was so convinced I stopped doing any email marketing (open rates at 20% and CTR at 5%) and swapped myself and my customers over to Messenger marketing.
I have never looked back and I really want you to understand the power of this new marketing.
Today, if you swapped your marketing over messenger from
That is 3x more business! Astonishing.
What Facebook Messenger can do.
First, let’s be completely clear as to what Facebook Messenger bots are.
As I mentioned above, using Facebook Messenger bots is a lot like email marketing. But instead of using
If you’ve ever read my content, heard my talks, or seen my videos, you know that I’m a die-hard email marketer.
That hasn’t changed.
What has changed is my view of Facebook Messenger.
I now realize that Facebook Messenger has a massive reach, higher levels of interactivity, and more AI capabilities than email.
So what does this all mean?
It means that I take it seriously when Facebook Messenger rises as an additional marketing tool.
Here’s what you can do with Facebook Messenger bots.
- You can deliver messaging sequences to people in Messenger just like email.
- You can create an even more effective sales funnel that makes in sales right within Messenger.
- You can send downloads (like resources and content upgrades) via Messenger.
- You can send videos to build your brand and get people into a deeper relationship.
- You can have automated conversations within messenger leading prospects to your business or service.
The truth is, it is simple and brilliant and it works.
Another piece of information that you need to know.
A recent Facebook study shows that 53% of people are MORE LIKELY to do business when they can message the business.
Think about that. Simply by using a system that allows the prospect to use message you can make more sales.
So how do you get started?
If you want to jump in or you can access a free report by clicking the button below
The Future of Messenger Marketing.
If there’s one thing all business owners can agree on, it’s that you have to approach your customers in the places where they’re already hanging out.
If your customers are sports-loving guys who watch ESPN and the NFL Channel, you wouldn’t advertise to them on HGTV and Lifetime, would you?
Of course not.
You’d put your ads on sports networks where your target market will see them.
And that, in a nutshell, is why Messenger Marketing is set to become the world’s single biggest marketing channel in the next 5-7 years.
Want Build Your Own Bot? Video Below